01
Consumer Growth
Built attention on RedNote and routed it to followers, a product listing and new creators.
0100K+views in the first 48 hours · one post on my own account
Open case
Growth & Product Marketing
Hi, I’m
Li Jiakun
I turn audience insight into content people engage with — and connect that attention to followers, enquiries and purchase intent.
NTU MSc Enterprise AI · UCD Business Analytics
100K+
views in the first 48 hours on one post from my own RedNote account
175,627 views · 8,721 likes · 716 saves
Spot it on the wallSee the post
My path
Korea
Ireland
Singapore
Speaks Mandarin, English and Korean
Studied &
worked at
Culture & Technology
University
College DublinBBS Business Analytics
MSc Enterprise AI · expected 2027
Hunan TVDirector’s team intern · 2023
Brand marketing intern · 2024
Selected work
Three cases, each told the same way: what I did, where it started, where it ended. Click any piece of work to jump to that part of the case.
02
Entertainment Marketing
Posters, videos and the official TikTok (Douyin) for a spin-off of Hunan TV’s hit Sisters Who Make Waves — one poster was posted by the artist herself.
20+~26Kvideos → likes on a featured Ep. 10 clip
Open case
03
B2B Marketing
A touchscreen-first booth journey for two B2B tech exhibitions, explained to visitors from every industry — plus 115+ marketing assets I produced.
2100+exhibitions → visitors received
Open case
Side project · in development
Ask me about it
StyleMe — “remember how I like my photos”
An AI retouching-preference prototype: save a confirmed look once, reuse it on the next photo.
Let’s talk.
Open to Growth, Product Marketing and Brand roles in consumer and beauty.
JIAKUN001@e.ntu.edu.sg