Consumer Growth
Account operationsRedNoteTikTok
I find the moment people want to weigh in, build content around it, and route the questions it creates — to a profile, a product listing or a conversation.
Creator Partner for a coloured-lens brand, 2023–25, plus two small RedNote accounts of my own. Five jobs: viral content, audience growth, social commerce, creator recruitment and cross-market content.
- 100K+views in the first 48 hoursMy own post · 175,627 total
- 0→8K+organic followers in ~12 monthsBrand-partnered account
- ~50%qualified lead-to-signing5 creators from ~10 conversations
AViral hookMy own RedNote account · Sept 2024
Took one post past 100K views in 48 hours with a single comment-driving question
What I did
- Paired two contrasting looks with one question in the title: “Which one should I send my crush?”
- Left out the product and any hard CTA, so every answer became a comment — the signal the feed rewards.
- Replied to keep threads alive; the platform then added traffic support.
Result
175,627 views, 8,721 likes, 716 saves and 269 comments — a 5.53% engagement rate.
Engagement = (likes + saves + comments) ÷ views. 100K+ in the first 48 hours was seen in the creator dashboard at the time.
B0→1 brand accountBrand-partnered lens account · ~12 months
Built a brand-partnered lens account from zero to 8,000+ organic followers in about a year
What I did
- Positioned the account around everyday try-ons and student life, not product shots.
- Answered every “which lens is this?” publicly in the comments, so each reply worked for the next viewer too.
- Pinned the strongest try-ons so new visitors met the best content first.
Result
From zero to 8,000+ organic followers. I returned the account to the seller when the partnership ended.
The account today (shown) includes growth after the hand-back.
CSocial commerceSame brand account · comment to listing
Spotted the Halloween cosplay demand early and aimed content at it — orders for the featured SKU roughly tripled that month
What I did
- My CEP (category entry point): Halloween and cosplay — the moments someone suddenly wants a bold pair of lenses. I got my Halloween looks into their feeds early, so they were there the moment the need appeared.
- Remembered the cosplay crowd with strong buying intent in the comments of my viral post, and had the creators I manage and myself post cosplay try-ons ahead of Halloween.
- Answered the most-asked question once, in a pinned author comment naming the exact lens, and pointed it to the in-profile shop list.
Result
About 3× the usual monthly orders for the featured SKU in the Halloween month.
Based on sales shown in my creator dashboard.
1Buyer asks
2Pinned CTA
3Shop list
4Listing
DCreator acquisitionRecruiting student lens models · late 2024
One vlog filled my inbox: 400+ comments and 60+ DMs, nearly all asking how to join — and 5 of every 10 qualified conversations signed
- 15,226views
- 400+comments
- 60+DM enquiries
- 5 / 10qualified chats signed
What I did
- Filmed “a day as a student lens model”: the shoot, the product and what the side job pays.
- Kept it a vlog, not an ad — students wanted to see the real day.
- Moved serious enquiries from the comments into DMs to screen and onboard.
Result
15,226 views, 400+ comments and 60+ DM enquiries; about 5 sign-ups for every 10 qualified conversations.
ECross-market contentMy Korea-life RedNote account · a few hundred followers · Feb 2023
A note from an account of a few hundred followers reached 51,857 views — the content did the work, not the follower count
What I did
- Spotted what Chinese readers wanted: the chat shorthand Koreans really use, not textbook Korean.
- Shared it from my time living in Korea.
- Made it a save-worthy cheat sheet: one abbreviation per line, with the Korean, the reading and the meaning.
- Answered follow-up questions about studying and working in Korea from Korea.
Result
51,857 views and 3,347 likes; the comments became a Q&A on studying and working in Korea.