Entertainment Marketing
Account operationsTikTokWeibo
For Delicious Guess (中国有滋味), the food spin-off of Hunan TV’s hit Sisters Who Make Waves, I ran the official TikTok (Douyin) for Episodes 5–10 and designed and edited every poster and video myself — results first.
Director’s team intern, summer 2023, Changsha — one of 5 interns selected from hundreds after a portfolio review and two interviews. I also tested a Korean translation tool for the show’s Korean-speaking guests.
- 70+landscape and portrait postersDesigned by me
- 20+long event graphicsDesigned by me
- 20+videosEdited by me
ACast posterChi Pu’s verified Weibo
Designed a cast poster the artist chose to post on her own Weibo — reaching her fans, not just the show’s
What I did
- Built the poster around Chi Pu’s on-screen persona and the show’s food world.
- Warm palette, playful gesture, food props — something a star would want on her own feed.
Result
~10.8K likes, ~1.5K comments and ~1.3K reposts on the artist’s post.
Results of the artist’s post; the creative is mine.
BOfficial TikTokEpisodes 5–10 · official TikTok (Douyin) I ran
Ran the show’s official TikTok (Douyin) for Episodes 5–10 and edited 20+ videos; a featured Ep. 10 clip reached ~26K likes
What I did
- Selected footage and cut edits that work without context in a feed.
- Led each clip with a reaction or a reveal — a reason to stop scrolling in the first two seconds.
Result
The featured Ep. 10 clip reached ~26K likes, 3,832 saves and 5,386 shares.
CFood posters & scoutingOfficial Weibo · on location in Changsha
Made food posters for the official Weibo and scouted the restaurants the episodes were filmed in
What I did
- Screened about ten restaurants a day for story potential and shoot fit.
- Earned owners’ trust, which gave the crew better access and the edits better material.
Result
A series of food posters for the official channel, and secured filming partners for the episodes.